While the Far East and Middle East have proved to be lucrative markets for British luxury brands such as Rolls-Royce and Paul Smith designer wear, it has also acquired a taste for … posh socks.
The demand has resulted in Lincolnshire-based international online retailer SocksFox enjoying its best ever year for worldwide sales in 2012 with the strong second half in particular showing a 20% increase over 2011.
And the company's brands have proved especially popular in Saudi Arabia, where it seems the no socks with sandals rule hasn't yet filtered through.
Director David Nieburg said: “Our key UK sales were strong but we also saw good growth in the Middle East, the Far East and Australia. Our international sales stance has certainly been a significant factor in our continued success”.
Quality socks continued to be the company’s main business but SocksFox added more top brands of underwear, nightwear and gloves during the year to expand its product range.
The Spalding company is an international online retailer specialising in top brands of socks for men and women, quality underwear, outdoor and sports wear and children’s socks. It sells extensively to the UK, Europe, USA, Australia, Japan and the Middle East.
Despite difficult economic conditions in many of its main national marketplaces, SocksFox, said Mr Nieburg had “weathered the difficult economic conditions well. I am pleased to say there are always people out there who value quality goods and clothes in particular.
"Our sales have been helped by our decision to offer free worldwide delivery and our new ranges which include Duchamp socks, Dents gloves, Naomi and Nicole, Miraclesuit shapewear and Vanilla nightwear.”
Established in 2003, SocksFox specialise in top quality clothing brands including Falke, Hanro, Zimmerli, Burlington & Dore Dore, which have international appeal.