A Leicestershire organic baby clothing firm has clinched its first contract with Russia, in the latest of a series of overseas deals which have also seen it conquer Brazil.

Jane Albon, who set up Kibworth Beauchamp-based Nature's Purest six years ago, makes and sells chemical-free natural cotton baby products, including clothes and toys, and she believes Russia has been a fabulous market to break into.

"They have nothing like my product there," says Jane, "but they have a large market of top-end mums looking for nice organic baby things. The look of our product really appeals to them too – it's all very British looking and nicely packaged.

"Lots of firms have tried to copy what I am doing, but they can’t get it right, which has left me in the market place as a very individual brand."

The company can thank UK Trade and Investment (UKTI) for getting the ball rolling when it was invited on a mission to Moscow in early 2010.

Jane said: "UKTI set me up with some excellent contacts, including Mothercare, and they all loved the product, but they needed me to have a Russian distributor."

Over the next 18 months, Jane worked with UKTI to find a suitable distributor, and then in December last year she was approached by Russian trading company, Green Kids Ltd, who supply children’s and baby clothing all over the Russian Federation.

Jane said: "Because I’d been on the trip to Moscow and done all the relevant research I was well placed to speak to the company.

"The best thing was they then came to visit me here in Leicestershire to sign the initial two-year contract."

Suzy Bolton, international trade advisor, who has been working with Jane for four years, said: "She has hit upon an idea that stands out in the market-place. No one else is producing these high-end, completely natural baby products right now, and so quite rightly, there is a huge demand for them across the world.

"She has previously conquered Brazil, with her second store due to open in April, and is selling her products from Australia to Chile and from the Czech Republic to the US.

"Russia can be seen as a tough market but with persistence and determination it is possible to land deals such as these, and we can help firms to take their first steps to do this."

To find out about exporting your product, contact UKTI’s East Midlands export hotline on 0845 052 4001.

Jane is due to share her experience of working with Brazil by speaking to fellow East Midlands companies who will jet off to Brazil on a UKTI market visit on 2 March 2012, at a Derby event.