The Anglo Arab Alliance (AAA) showcased its services at opulent London hotel The Mayfair on Thursday, and board member Prince Faisal Al Saud was joined by representatives from the best of British luxury brands, such as Barbour and Penhaligon’s.
The event opened with a champagne reception, before chief commercial officer, Paul Sagoo, opened the main presentation, speaking in detail about how brands can benefit from AAA, which is a limited company based in London and Jeddah, Saudi Arabia.
Louai Al-Binni, CEO (Saudi Arabia) also gave some insight into AAA’s operations in the region, providing guests with a more rounded view of the business model.
Andrew Lloyd CEO (UK) says: "Anglo Arab Alliance was launched to service the British luxury market and we were thrilled to have some of the industry’s top names join us and express so much interest in what we do.
"British luxury is largely underrepresented in the Middle East and we feel we have now laid a solid foundation for continued growth and development as we look to promote top-end British brands in the lucrative Middle Eastern market."
The decision to open trade solely for British luxury brands is based on AAA’s ethos to promote trade with the Middle East, support and develop home-grown businesses and establish itself as a leading authority, providing high-end British brands with unparalleled service and knowledge of this complex market.
By purchasing products directly from the brands, AAA will then negotiate, develop and market deals in the region, cutting out any red tape, cultural differences and legal issues.
The AAA is the brainchild of Kabir Ahmed, vice chairman, who has over 15 years of experience working for both government departments and multi-billion pound corporations.
Earlier this week is it was announced that influential Saudi businessman Sheikh Salah Al Balawi, with an investment of $2.5m, had been appointed the company’s chairman.